Marketing Assistant at Strauss & Co · BCom (Hons) Information Systems Candidate, UCT
Systems thinker. Design-literate. Currently at the intersection of marketing technology and interface design at South Africa's leading fine art auction house.
I am a BCom (Hons) Information Systems candidate at UCT with a background that spans UX design, digital marketing, web development, and business process analysis. My work sits at the intersection of how systems work and how people actually use them.
Currently working as a MarTech and UI/UX Analyst at Strauss & Co Fine Art Auctioneers — South Africa's leading fine art auction house — where I apply web design, SEO, CRM, and digital strategy across a high-volume creative business.
Five projects across systems analysis, UX design, and multimedia production.
The NSFAS website does not make it easy for students to find accommodation. I identified what was frustrating users, looked at how similar property platforms handle the same problem, and redesigned the listings experience in Figma. The redesign includes clearer search filters, better map integration, and a layout that makes comparing options much simpler.
I broke down how the Uber Eats platform works from the perspective of each party: restaurants, delivery drivers, and customers. The goal was to understand where their interests conflict, document how the app handles different scenarios, and identify what could be improved.
First scheduled surgeries at New Somerset Hospital were consistently starting late. Working under a Chief Specialist Anaesthesiologist, our team interviewed 11 staff members, traced the delays, and proposed a two-stage fix targeting a lift in on-time starts from 41% to 80%.
Given a pocket textbook designed for multimedia students, I redesigned and optimised it to better serve how that audience actually reads and learns — improving hierarchy, scanability, and the way information is presented across different media formats.
A short documentary exploring Afrocentric fashion as cultural expression and identity. I was involved in concept development, video-editing and the building the final website.
A multimedia portfolio capturing the body of work I had produced at the time — photography, video, graphic design, and digital media. More than a collection, it is a record of where the thinking started and how the craft was developing.
Cape Town based. Open to conversations about interesting work.